Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
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Companies use blogs to tell stories
Kristina Peterson, Wall Street Journal, October 2009
Corporations are increasingly offering access to employee blogs to media and public groups seeking engagement. This helps with meeting journalists’ deadlines and overcoming difficulties in arranging immediate access to spokespeople or executives. However, companies must ensure that employee blogs provide quotable information that is both relevant and appropriate. For more information see www.online.wsj.com |
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