Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
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Tough times, new tactics
Shelly Banjo, The Wall Street Journal, 9 November 2009
Top executives give advice on how to balance philanthropy and business objectives in tough economic times. These include taking a long term approach to investment, such as supporting the green industry or funding sustainable (rather than ad hoc) disaster relief solutions; advocating wider social problems to existing ethically conscious customers; or integrating philanthropy into the business — particularly through employee volunteer incentives. For more information see www.online.wsj.com |
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