Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
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Social media require companies to embrace Community Relations 2.0 era
Susan Thomas, BCCC, 9 November 2009
Social media dramatically increases the impact, reach, and speed at which disgruntled communities are formed. Companies need to devote strategic resources to understand their 2.0 communities in a proactive manner. This will help businesses identify important resources for marketing. Customer service and product development, as well as other valuable partners need to advance their organisational mission. For more information see www.bccc.net |
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