Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
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Strategic steps to save media relations
Communication World, January-February 2010
Firms should renew their media relations strategies to satisfy modern stakeholders’ needs. Media relations must encompass more than just print forms or press releases, they should incorporate a mix of online and multimedia components to capture attention and deliver content to a wider spectrum of stakeholders; including influential bloggers and industry watchers. Companies should also adjust their measurement mechanisms and manage clients’ expectations to reflect the changing means of media engagement. For more information see www.iabc.com/cw/ |
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