Knowledge Centre - News Digests
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Profiting from friendship
The Economist, 30 January 2010
Research finds that 20 per cent of Twitter updates refer to a specific brand or product. Accordingly, social media companies are working to harness their potential business value. Facebook, for example, is working with Neilsen to create benchmarks to measure the impact of social-network advertising on brands, while strengthening its capacity to provide feedback on corporate campaigns. Multiple business models — based either on advertising, sales or the delivery of premium services — have emerged, the nature of which vary according to regional differences across the world. For more information see www.strategyonline.ca |
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