Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
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Old rules still apply to social media
Natalie Toohey, Australian Financial Review, 9 February 2010
Businesses must apply the traditional rules of good corporate communication to social media, as they mature into a mainstream tool for stakeholder and reputation management. Corporations must be strategic, and be able to identify and selectively target their core stakeholders groups. At present, many Australian businesses are either too controlling or fail to properly moderate and maintain their social media presence, resulting in unconvincing corporate messages that do not resonate with online audiences. For more information see www.afr.com |
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