A conversation with David Grayson
Prof. David Grayson CBE became director of the Doughty Centre for Corporate Responsibility at Cranfield University (UK) in April 2007, after a thirty year career as a social entrepreneur and campaigner for responsible business, diversity, and small business development. This included the chairmanship of the UK's National Disability Council and several other government bodies, as well as serving as a joint managing-director of Business in the Community.
He is a visiting Senior Fellow at the CSR Initiative of the Kennedy School of Government, Harvard. He has Masters degrees from the universities of Cambridge and Brussels, and an honorary doctorate from London South Bank University. He has also been a Visiting Fellow at several UK and American business schools.
His books include: 'Corporate Social Opportunity: Seven Steps to make Corporate Social Responsibility work for your business' (2004) and 'Everybody's Business' (2001) — both co-authored with Adrian Hodges. He now also chairs Housing 21 — one of the leading providers of sheltered and extra care housing and care for older people.
Here are some highlights from a conversation we had with David Grayson at the Centre's offices |
What are the new trends in corporate responsibility?
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In what ways will corporate social responsibility be affected by the current economic downturn?
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What is your view on discussions in some nations on mandating minimum spend or Corporate Responsibility performance?
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What is your view on recent developments in government regulation, especially after the current economic downturn?
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Who or what plays the most crucial role in integrating a company’s Corporate Social Responsibility strategy with the overall business strategy?
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Where does Corporate Social Responsibility derive its legitimacy?
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What advice can you give to practitioners and managers as part of their efforts to keep their skills and capabilities relevant and up to date?
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A conversation with David Grayson
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