Apple has announced that it pledges to become carbon neutral across its entire business and manufacturing supply chain by 2030. It looks to become 100 per cent renewable within ten years, reducing its current carbon footprint by a further 75 per cent before the 2030 deadline. This comes as the company also announced the creation of a consortium involving Nike, Starbucks and Mercedes-Benz to share information on carbon-reducing technologies. “Some of the investment we’re making is to work with suppliers to convince their own governments to put more clean energy on the grid,” said Apple’s environment chief, Lisa Jackson. To do this, the company will increase the use of recycled raw materials in its products and develop a new carbon-free aluminium-smelting process. It will also invest in environmental projects and work on eco-friendly energy initiatives to benefit local communities. “I am happy to see that Apple has worked with suppliers to source actual renewable energy and that it has not relied on low-impact solutions like offsetting, or renewable energy credits,” says Greenpeace USA’s senior corporate campaigner, Elizabeth Jardim, in response to Apple’s pledge.