Natural language processing (NLP) is changing the way we operate. Algorithms, linked mostly to targeted advertising on social media, are now working on divining corporate speak from spin. Why read 20 pages or labour through a conference call when an algorithm can alert you when the company’s investment thesis is pivoting? Or when voice forensics suggests the sector’s top analyst has changed their view before the broker note hits the street? As Bloomberg’s chief equity strategist Gina Martin-Adams puts it, the future is likely to be “less about the narrative and more about the data”.

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