Everyone wants to be an influencer

Hope King & Sara Fischer, Axios, 26 September 2021

The number of people looking to become online influencers has exploded during the pandemic. With platforms such as TikTok, YouTube Shorts and Instagram, almost anyone can find themselves in a position to become an influencer, and brands are throwing billions of dollars at online content creators. The pandemic expedited the shift to e-commerce and digital marketing. That's helped to lead businesses big and small to invest in more influencer driven...

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