Facebook changing its name to Meta damaged its already battered reputation, study finds
Isobel Asher Hamilton, Business Insider, 09 November 2021Facebookâs rebrand to Meta had the exact opposite effect most rebrands are meant to have, according to a new report on brand trust from The Harris Poll. Public trust in Meta dropped 5 per cent after the rebrand. Meta was in a reputation crisis before it announced its new name...
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