Google’s dominance of Australia’s online advertising needs to be reined in, says ACCC

Josh Taylor, The Guardian, 28 September 2021

The Australian Competition and Consumer Commission (ACCC) inquiry into Australia’s digital advertising sector says Google’s dominance in the ad tech supply chain has lessened competition. The Australian competition regulator has argued it needs more powers to control Google’s dominance of the $9.5 billion Australian online advertising industry, with 90 per cent of ad impressions passing through at least one Google service in...

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