The Australian Competition and Consumer Commission (ACCC) has become the first regulator in the world to take on Google, as it sues the company over allegations it has been misleading consumers about the personal location data it collects, keeps and uses. In documents lodged with the court, the ACCC said Google misled consumers when it made on-screen representations about the location data it collected, and about continuing to collect and use personal data against consumers’ wishes. As such, the ACCC said, Google breached Australian law. "We are taking court action against Google because we allege that as a result of these on-screen representations Google has collected, kept and used highly sensitive and valuable personal information about consumers' location without them making an informed choice," ACCC chair Rod Sims said.

For the full story click here