How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter

Benjamin Toff, Sumitra Badrinathan, Camila Mont’Alverne & Amy Ross Arguedas, NiemanLab, 23 April 2021

A new Reuters Institute report finds editorial standards and journalistic practices may be less important for trust in news than audience impressions about brand reputations and the look and feel of how information is presented. The report finds that in today’s media landscape, many see digital platforms as places packed with unreliable, divisive, and even…

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