The Reuters Institute for the Study of Journalism’s predictions for 2019 are outlined in great detail in this report, which notes that 2019 will be a ‘critical year’ for publishers and platforms in terms of rebuilding trust and credibility. 2019, it writes, will be a year of fundamental shifts. The labelling and prioritising of trusted content as a means to counter misinformation is well underway. Likewise, organisations like the New York Times are working on the basis that every piece of content they make should be worth paying for. This underpins the changing business model of news media, which sees subscriptions and private foundations becoming more and more important as advertising revenue continues to fall. The report predicts that more news organisations will go to the wall as economic conditions worsen, and that artificial intelligence will open up many possibilities for the way news is told.

This report is recommended reading for corporate public affairs practitioners to better understand the changing media environment.

To download the report click here