Today’s consumer base is the most discerning it’s ever been. A combination of unprecedented advertising exposure and a current events cycle loaded with unavoidable and difficult social, political, and environmental issues has led to a marketing and advertising landscape in which the issues of the day and brands are inextricably linked. Procter & Gamble has spent the last few years focusing on community impact, sustainability, and most notably of late, equality and inclusion. The company has used its storytelling to focus the market’s attention on the impact and influence of...