When assessing what businesses can do to be socially responsible, their actions are ultimately minimal. This is true even if corporate leadership is committed to a mission of improving the world. Two constraints limit potential results: return on capital and corporate capabilities. As such, the real social value of business remains in providing goods and services that people want and at an advantageous price, reflecting the social goal summed up by Sam Walton’s dictum: “We save people money so they can live better"...