A website’s author may not be its author. References that confer legitimacy may have little to do with the claims they anchor. Hence, often the wisest thing to do when landing on an unfamiliar site is to ignore it. But on the web, there is a “witches’ brew” of advertisers, lobbyists, conspiracy theorists, and foreign governments conspiring to hijack attention. As such, online, critical ignoring is just as important as…