U.S. Businesses Must Take Meaningful Action Against Racism

Centre for Corporate Public Affairs, Laura Morgan Roberts & Ella F. Washington, Harvard Business Review, June 1, 2020, 28 May 2020

The United States is in full-blown crisis as videos of racial violence and racist threats toward Black people in America flood social media channels, and public demonstrations against injustice are happening in at least 30 localities. During these non-violent protests, other parties have engaged in vandalism and looting; several cities are burning, while COVID-19 continues to rage throughout the country. The virus has and continues to hit minority communities the hardest. The American Psychological Association has declared: “we are living in a racism pandemic.” These events are almost impossible to escape, and CEOs have to show leadership. The psychological impact of these public events cannot be overstated either, with research showing how organisations respond to large scale events that receive significant media attention can help employees feel safer. If these organisations do not offer support, minority employees are likely to perceive their environments as bias against them. Leaders seeking to build an inclusive environment can use various methods to address these needs.

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