Why M&M’s rebrand should drive CEOs to ask their marketers five critical questions
Kimberly A. Whitler, Forbes, 21 January 2022Mars has announced it will rebrand M&M’s, centred on the brand’s commitment to inclusion and global belonging. As another brand taking steps to increase societal impact, Forbes ponders whether it is time to pause and reflect on the need for brands to make such a shift and then promote…
corporate responsibility