We are in the era of impact investing and big pledges as companies step up to tackle the environmental and social issues of our time. General Motors has vowed to be carbon neutral by 2040, Apple is investing $100 million in its Racial Equity and Justice Initiative, and Target plans for 100 per cent of its owned-brand products to be designed for circularity by 2040. A goal-driven corporate responsibility strategy can help companies drive to think bigger and do more, while also increasing stakeholder accountability. The key is to develop goals that are rooted in your company’s brand, business strategy, and culture...