Corporate Public Affairs Leadership in the 21st Century 2022

A four-day intensive executive education program for emerging corporate public affairs leaders - the next step for graduates of the Centre’s Institute program, and for public affairs practitioners who aspire to be leaders in the function

Overview

IMPORTANT: All participants have received a reconfirmation of their registration and program details. If you are registered and have not received this information, please email thecentre@accpa.com.au

The Centre’s Corporate Public Affairs Leadership in the 21st Century executive education program is the next step for graduates of the Centre’s Institute program, and/or for public affairs practitioners who aspire to be leaders in the function.

This four-day intensive program has been developed to challenge and prepare practitioners in the leadership management stream in corporate public affairs. The program challenges the commonly held notions of authority versus leadership, prepares participants to lead difficult change, strengthens their diagnostic skills, and distills the challenges of leadership under pressure, including engagement with stakeholders who resist change or whom may seek to derail it.

The program will be led by the Centre's Executive Director Wayne Burns who will share also learnings from his involvement in the Harvard University Kennedy School’s executive leadership program. The Guest Faculty all of whom have extensive experience and insights for program participants, includes Mary-Jane Bellotti – Group Executive Member & Community, RACQ; Christian Bennett - Chief Reputation Officer, Woolworths; Jason Laird- Executive Corporate Affairs, National Australia Bank; and, Matthew Percival - Former Group Executive and Chief of Staff; Senior Fellow of the Centre for Corporate Public Affairs.

Centre Executive Director Wayne Burns provides a short program overview in the video below: 

Completing this intensive corporate public affairs leadership program is a natural progression for practitioners who may have completed the Centre's Institute.

Program content will include:
• being able to identify authority and leadership;
• differentiating between technical and adaptive issues and change to determine what approaches are most appropriate to solve them;
• how to most effectively diagnose issues and change;
• identifying and overcoming barriers and immunity to change;
• dignity and leadership;
• managing ambition and aspirations;
• managing the ‘hungers’ that can distract leaders; and
• ‘staying alive’ in the midst of significant change.

Numerous public affairs case studies and significant syndicate group activity are part of the curriculum also.

The program requires participants to immerse themselves in the residential program, and for them to be present and available over the four-day program. Learning is driven from engagement. Participants who cannot participate fully in the four-day program will not be eligible for graduation.

Corporate Public Affairs Leadership in the 21st Century will strengthen markedly the leadership capability and capacity of graduates, and be of significant benefit to the organisations for which they work. The program offers participants and the organisations that sponsor them with global best executive education content, expertise, and experience in leadership broadly, and in the corporate public affairs function specifically.

Places are limited to maximise opportunities for dialogue and interaction with Faculty, Guest Faculty, and peers.

Graduates of Corporate Public Affairs Leadership in the 21st Century are awarded 30 credit points towards a GCCPA (Graduate Centre for Corporate Public Affairs).

GUEST FACULTY

MJ Bellotti - Group Executive Member and Community, RACQ

MJ brings more than 25 years of executive experience to her role as Group Executive Member and Community at RACQ.  Most recently, MJ was Chief Development Officer at BESIX Watpac, and prior to that from Suncorp Group where she spent five years as Executive General Manager of Corporate Affairs.

Her career experience includes executive roles with some of Australia’s largest and most successful companies across the finance, construction, mining services and manufacturing sectors including BESIX Watpac, Suncorp, Thiess, Laing O’Rourke, Barclay Mowlem and James Hardie.

MJ’s strategic thinking is complemented by an energetic, creative and approachable style as she strives to build high-profile brands that clients want to work with, and employees want to work for. She is passionate about growing businesses, building relationships, enhancing brands, and driving positive change that delivers tangible results. MJ studied International Marketing at Stanford University, completed an MBA from the University of Queensland and is a Graduate member of the Australian Institute of Company Directors. She is an Industry Fellow and guest lecturer at the University of Queensland and a director of the Queensland Symphony Orchestra.

Christian Bennett - Chief Reputation Officer, Woolworths Group

Christian has 25 years’ experience in senior government-related roles, across both private and public sectors.

Christian joined Woolworths Group in November 2017. Previously, he has led government relations efforts for General Electric Inc across S E Asia, Australia and New Zealand, for BHP Billiton Ltd and was Group Executive of Public Affairs at Santos Ltd.

In government, Christian spent 14 years in Australia's diplomatic service, including postings in southern Africa, Asia and the United States and secondments into the Office of the Foreign Minister and the Department of Prime Minister & Cabinet.

Christian holds B.LLB (Hons), B.Comm and MBA degrees from the University of Melbourne.

Jason Laird- Executive Corporate Affairs, National Australia Bank

Jason leads the Corporate Affairs function at NAB, comprising government affairs and public policy; internal, external and social communications; social impact activities and the NAB Foundation. He is responsible for trust and reputation management, crisis response, proactive engagement and key executive and Board counsel.

Jason has worked in and around corporate affairs and the media for more than 30 years, supporting some of Australia and the world’s best-known companies and brands.  His experience has been gathered in the United States, across Asia and domestically.

Jason joined NAB in 2018 from Telstra where he led its communications staff for six years.  He was previously head of global product and technology communications for General Motors in the United States, head of Corporate Affairs at Holden and a regional communications role for GM Asia-Pacific based in Shanghai.  He was a Victorian Government adviser and regional newspaper journalist.  He has an MBA from the University of Queensland and is a member of the Australian Institute of Company Directors.

Jason and his wife Lisa have daughters aged 18, 15 and nine and live in Melbourne.

Matthew Percival - Former Group Executive and Chief of Staff; Senior Fellow of the Centre for Corporate Public Affairs

Matthew is dedicated to sharing a working lifetime of experience in senior management to bolster the success of executives, non-executive directors and their organisations. Matthew’s expertise has been enhanced by a close working association with some of
Australia’s most prominent Chairmen, NEDs and CEOs. This has enabled him to act as counsel to bring clarity to complex managerial problems and relationships.

As Chief of Staff and Group Executive Public Affairs at AMP for 16 years Matthew managed innumerable issues and crises for both individuals and the company as well as public advocacy campaigns, IPOs, takeovers, divestments and AGMs. He frequently assisted in growing the skills of future leaders and acting as a sounding board for NED’s and members of the senior team. Matthew’s team was consistently rated as the most engaged at AMP and consequently his advice was sought on best practice approaches to managing departments and assisting with strategies for functions to engage effectively with the organisation.

Before joining AMP, Matthew held a similar role with the dynamically expanding Colonial Ltd where he was involved most notably in many acquisitions, devising and implementing strategies to obtain licences to operate in China and Vietnam, and refreshing the brand. Matthew joined Colonial from Carlton United Breweries (CUB) where he had worked closely with the establishment of breweries in China and establishing programs for the responsible use of alcohol. Prior to CUB Matthew was for six years General Manager Public Affairs at the ANZ Group where he was the youngest appointment to the senior management team.





Date:
04 April 2022 -
07 April 2022

Location:
Melbourne

The Centre’s executive education programs are vendor free. Participation in Centre programs is for corporations and organisations with a dedicated and operating public affairs management function, and is not open to public relations or consultancy firms.