Overview

Developed for practitioners new to the function, this two-day module will provide an overview of corporate public affairs, its importance, and its evolving role in business.

Participants will gain an understanding of:

• The role of public affairs in an organisation.

• Understanding corporate brand, reputation, and social licence to operate.

• The fundamentals of effective issues management.

• Collaborating with other management functions to co-produce outputs and measuring progress.

• Role of the practitioners.

• Effective stakeholder engagement.

• Managing your career development.

The program will be delivered by the Centre's Executive Director Wayne Burns and senior practitioner Guest Faculty.

For a copy of the detailed program, please email thecentre@accpa.com.au

This module comprises fifteen credit points (15) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).

What some previous participants said:

https://vimeo.com/manage/videos/827874448

"I appreciate the ‘real-life’ guidance provided by both Wayne and the Guest Faculty. It was easy to be transparent and honest, which fostered healthy and robust discussion."

“Great program, very engaging and well delivered”

“A very enriching and useful course.”

“Wayne was so fantastic, and so were the guest lecturers, and I really enjoyed hearing from the other participants about the unique problems they had to solve in their organisations. It was an incredible two days, and I left feeling inspired!”