Overview

Corporate public affairs practitioners and teams are in the trust business. Corporate trust informs corporate reputation. And trust has never been more valuable, nor more fragile.

With contributions from Guest Faculty comprising senior practitioners with experience in, and a track record of, leading trust recovery efforts in organisations, this full-day executive education module looks at good and best practice approaches, strategies, and tactics to rebuild trust with stakeholders following a crisis.

The program will be delivered by Centre Executive Director Wayne Burns and Guest Faculty Euan Robertson, General Manager, Government & Industry Affairs - Commonwealth Bank, and Jonathan Rose, General Manager, Communications Australia -  Rio Tinto.

The module is ideal for mid-level to senior practitioners.

Participants in this module will be exposed to the latest trends and developments in how organisations – including leaders in their sectors and industries – rebuild trust and rebuild reputation following a crisis.

The module will feature:

• understanding the lifecycle of a crisis, trust recovery, and reputation recovery;
• investigating the very important difference between trust and reputation, and how rebuilding each of these requires vastly differing approaches and tools;
• the art of, and risks around, corporate apologies and ‘saying sorry’;
• case studies on good and best practice trust and reputation recovery;
• what can go wrong (and often does) when seeking to rebuild trust;
• how to understand stakeholder perceptions;
• the role of senior management and organisational leaders when seeking to rebuild trust;
• insights from Faculty and Guest Faculty on engaging employees as part of rebuilding trust; and
• insights from peer-to-peer discussions and learning.

This is a full-day accredited Centre for Corporate Public Affairs module, which upon completion earns the practitioner ten professional development credit points.