Overview

IMPORTANT: All participants have received a reconfirmation of their registration, pre-reading and program details. If you are registered and have not received this information, please contact us by email info@accpa.com.au

Developed for practitioners new to the function, this two-day module will provide an overview of corporate public affairs, its importance, and its evolving role in business.

Participants will gain an understanding of:

• The role of public affairs in an organisation.
• Understanding corporate brand, reputation, and social licence to operate.
• The fundamentals of effective issues management.
• Collaborating with other management functions to co-produce outputs and measuring progress.
• Role of the practitioners.
• Effective stakeholder engagement.
• Managing your career development.

The program will be delivered by the Centre's Executive Director Wayne Burns and Guest Faculty Matthew Abbott, General Manager Corporate Affairs - Latitude Financial, Mark Alexander, Executive, Communications – Corporate Affairs, National Australia Bank, Kristen Allen, General Manager Corporate Affairs and Reputation – Insignia Financial, Steven Blaney, General Manager Corporate Affairs Business Banking & Institutional Banking, Commonwealth Bank, and Tanya Brees, General Manager Communications, Policy & Reputation – NRMA.

For a copy of the detailed program, please email thecentre@accpa.com.au

This module comprises fifteen credit points (15) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).

What some previous participants said:

“Great program, very engaging and well delivered”

“A very enriching and useful course.” 

"I couldn't fault this bootcamp. I loved it and hope I'm lucky enough to attend more Centre for Corporate Public Affairs courses in the future. Thanks for a great 48 hours!!" 

“Wayne was so fantastic, and so were the guest lecturers, and I really enjoyed hearing from the other participants about the unique problems they had to solve in their organisations. It was an incredible two days, and I left feeling inspired!”