2025 Corporate Public Affairs Executive Education Institute

The Centre’s flagship offering, this 5-day residential Institute is the world’s most vaunted and exciting corporate public affairs professional development experiences

Overview

The Centre's flagship offering, the Institute has been the most important professional development experience for corporate public affairs practitioners for more than three decades.

Its alumni develop new expertise, are exposed to new insights, ideas, market intelligence, practical tools, and motivation for them to fast track their career progression.

For the function, practitioners return with an understanding and passion to apply world best practice corporate public affairs to their work, and to the team in which they work.

The Institute delivers an in–depth understanding of contemporary corporate public affairs issues, knowledge, trends, and leadership, and is a must for mid-level practitioners looking to shift their capability to best practice, and for senior practitioners wanting to refresh and challenge their engagement with best practice.

Participants will immerse themselves in best practice, and interact with the international Faculty, and Guest Faculty of 20 of the most senior practitioners across leading companies and industries from across Asia Pacific. They share first-hand experiences and insights, compelling case studies, and insights to how they manage their best practice teams.

Sessions include:

  • The Evolution of the public affairs function – phases in the functional development
  • Issues management foundations, tools and concepts
  • Issues management systems
  • Principles of stakeholder engagement
  • Reputation stewardship and management
  • The corporate narrative and organisational storytelling
  • Internal communications and employee engagement, and the role of communication in effective workplace organization
  • Good practice internal communication that works
  • Development and role of the government relations function in large organisations
  • Influencing government and regulators
  • Media relations and the public affairs function
  • Social and connected media and the corporation
  • Community relations and managing risk
  • Public affairs planning
  • Trends and developments in function measurement
  • Coalition and alliance formation and industry level public affairs
  • Crisis management and communications
  • Contemporary corporate responsibility
  • Corporate community investment
  • Harnessing and managing public affairs super trends: the next big things.
  • Public affairs case studies and syndicate group activity are part of the curriculum also.

Guest Faculty:

  • Cassandra Casey, Principal Advisor Social Licence and Stakeholder Engagement , NPS – ANSTO
  • Emily Gatt, General Manager, Corporate Affairs & Community – Westpac
  • Jolene George, Corporate Campaigns Program Manager – Australian Conservation Foundation
  • Rebecca Keenan, Media and Public Affairs Manager - Wesfarmers
  • Jaimie Lovell, Director Government Relations and Industry Affairs – Woolworths
  • Alistair Marshall, General Manager Communications – Healthscope
  • Liz McNamara, Group Executive Sustainability and Corporate Affairs – APA Group
  • Amy Menere, Chief Stakeholder Relations & Customer Officer - Mirvac
  • David Mulally, General Manager Corporate Affairs - Transgrid
  • Melissa O’Neill, Chief Corporate Affairs Officer – Bunnings
  • Matthew Percival, Former Group Executive, Public Affairs, and Chief of Staff
  • Felicity Ross, Managing Director, Corporate Affairs and Marketing – Optus
  • Kate Schulze, General Manager, Industry Positioning and Engagement – Minerals Council of Australia
  • Kate Seward, Director Corporate, External and Legal Affairs – Microsoft Australia & New Zealand
  • Samantha Stevens, Executive General Manager, Corporate Affairs - Origin
  • Amanda Wallace, Head of Corporate Communications - Insurance Australia Group

The Institute is a must for mid-level practitioners looking to shift their capability to best practice, and for senior practitioners wanting to refresh and challenge their engagement with best practice.

A LIMITED PLACES OFFERING.

FACULTY

Wayne Burns, Director of Studies and Program Director

Wayne Burns3

Wayne is Executive Director of the Centre for Corporate Public Affairs, based in Sydney, Australia, and working globally. He has led the Centre for 20 years.

He has 40 years’ experience in corporate public affairs, journalism, public policy, governance, politics, and publishing. Wayne works as a management consultant with ASX 100 and Fortune 500 companies and governments and their agencies of state across Asia Pacific. He teaches best practice corporate affairs and adaptive leadership globally, including in the Asia Pacific, the US, and China, and heads up the Centre’s management consulting arm.

Wayne has led eight international best practice study tours of senior business executives to the US and Europe engaging with Fortune 500 companies, industry groups, and think tanks to identify best practice in corporate public affairs.

He has worked as a business and political journalist at The Australian Financial Review, including in the Canberra Parliamentary Press Gallery, has been a Press Secretary to a Federal Treasurer and Cabinet Minister, and was Communications Director for the Australian Republican Movement and the official Yes Campaign for the failed referendum for Australia to become republic.

Wayne has a bachelor’s degree in journalism and communication from Charles Sturt University, and completed post graduate studies in leadership at the John F Kennedy School of Government at Harvard University, London School of Economics, MIT Sloan School of Management, Oxford University’s School of Business, and the Center for Corporate Citizenship at Boston College.

Dr Jennifer Griffin

Jenn Griffin

Dr. Jennifer Griffin is Professor of Strategy and the Raymond C. Baumhart, S.J. Professor of Business Ethics at Loyola University Chicago’s Quinlan School of Business (Chicago, IL). Engaged at all levels of learning (e.g. executive, doctoral, graduate, and undergraduate including online and experiential study abroad courses) Jenn examines how firms continuously co-create value. Annually, she leads corporate strategy, social impact, and strategy-oriented CSR workshops for Australian, Chilean, and US executives as well as periodically in Brazil, India and Lebanon.

Professor Griffin, an award-winning educator, received the GW School of Business highest teaching award, the Teaching Excellence Award as well as numerous Faculty of the Year awards presented by the MBA Association. Eight times in the past decade (2016-2011, 2009 and 2007) doctoral students nominated her for the Peter J. Vaill Award for Best GWSB Doctoral Professor, while being nominated by millennials for the National Inspire-Integrity Award remains a special honor.

Doug Pinkham

Doug Pinkham

Doug Pinkham is President of the Public Affairs Council, the leading international association for public affairs professionals.

Doug was elected to head the Council in 1997. He has written numerous articles for trade/professional magazines and books and is a frequent speaker on public affairs, politics, communications and corporate management. He has been quoted widely in the print and broadcast media, including The Wall Street Journal, The Washington Post, USA Today, Fox Business News and NPR.

Before joining the Council, Doug was VP of Communications for the American Gas Association, a major trade association representing natural gas distribution companies.

Doug graduated with honors from the College of Wooster in Ohio. While at Wooster, he was elected to the Phi Beta Kappa society.

Doug serves on the board of the Institute for Public Relations and previously served on the International Advisory Board of the Boston College Center for Corporate Citizenship.

Jason Laird
Jason Laird3

Jason leads the Corporate Affairs function at NAB, comprising government affairs and public policy; internal, external and social communications; social impact activities and the NAB Foundation. He is responsible for trust and reputation management, crisis response, proactive engagement and key executive and Board counsel.

Jason has worked in and around corporate affairs and the media for more than 30 years, supporting some of Australia and the world’s best-known companies and brands. His experience has been gathered in the United States, across Asia and domestically.

Jason joined NAB in 2018 from Telstra where he led its communications staff for six years. He was previously head of global product and technology communications for General Motors in the United States, head of Corporate Affairs at Holden and a regional communications role for GM Asia-Pacific based in Shanghai. He was a Victorian Government adviser and regional newspaper journalist. He has an MBA from the University of Queensland and is a member of the Australian Institute of Company Directors.

Date:
16 June 2025 -
20 June 2025

Timings:
Monday start 8.30am Friday finish 4.00pm

Location:
Melbourne Business School

Member:
AUD $7550.00

Non-Member:
AUD $8800.00

Register

The Centre’s executive education programs are vendor free. Participation in Centre programs is for corporations and organisations with a dedicated and operating public affairs management function, and is not open to public relations or consultancy firms.