IMPORTANT: All participants have received a reconfirmation of their registration, and program details. If you are registered and have not received this information, please contact us by email info@accpa.com.au
This is a must-attend module for practitioners responsible for employee and external communications, corporate brand management and general reputation stewardship.
The module will include best practice examples and processes for developing the corporate narrative, and how to create and steward a narrative that will populate most of the organisation’s communication and engagement content. The art and mechanics of corporate storytelling to deliver the narrative will be examined in detail.
Participants will grasp and understand the core components of telling the corporate story, as well as to better make the business case for developing and stewarding the corporate narrative.
The module led by Centre Executive Director Wayne Burns, and will feature contributions from Guest Faculty Grant Smith, Head of External Affairs - Aware Super, and Kirsten Andrews, Vice-President, External Engagement - The University of Sydney.
The agenda will focus on:
This module comprises ten credit points (10) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).
Date:
07 September 2023
Timings:
9.00am - 5.00pm
Location:
Sydney
Member:
AUD $1200.00
Non-Member:
AUD $1400.00
The Centre’s executive education programs are vendor free. Participation in Centre programs is for corporations and organisations with a dedicated and operating public affairs management function, and is not open to public relations or consultancy firms.