Overview

Developed for practitioners new to the function ((including those with experience in other business areas), this two-day module will provide an overview of corporate public affairs, its importance, and its evolving role in business.

Participants will gain an understanding of:

• The role of public affairs in an organisation.

• Understanding corporate brand, reputation, and social licence to operate.

• The fundamentals of effective issues management.

• Collaborating with other management functions to co-produce outputs and measuring progress.

• Role of the practitioners.

• Effective stakeholder engagement.

• Managing your career development.

The program will be delivered by Centre Executive Director Wayne Burns and senior practitioner Guest Faculty.

For a copy of the program outline, please email thecentre@accpa.com.au

This module comprises fifteen credit points (15) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).

What some previous participants said:

"Loved the guest speakers - amazing insights. Wayne facilitated it all brilliantly, encouraging vulnerability, robust discussion and input from all."

" Incredibly insightful foundational course, providing a framework and confidence in my work. The guest speakers were of high calibre. I leave not only as a better corp affairs person, but as a business person overall."

"Insightful and engaging. A confidence boost from the case studies and encouragement of the professionals who gave up their time. Frameworks and Strategy Planning will be used as a positive start to 2025 and to secure myself a seat at the table! Wayne, a very engaging speaker. Thank for your efforts."

"Extremely worthwhile and enjoyable. Perfect foray into the world of corporate public affairs."