Overview

The Centre's flagship offering, the Institute has been the most important professional development experience for corporate public affairs practitioners for more than three decades.

Its alumni develop new expertise, are exposed to new insights, ideas, market intelligence, practical tools, and motivation for them to fast track their career progression.

For the function, practitioners return with an understanding and passion to apply world best practice corporate public affairs to their work, and to the team in which they work.

The Institute delivers an in–depth understanding of contemporary corporate public affairs issues, knowledge, trends, and leadership, and is a must for mid-level practitioners looking to shift their capability to best practice, and for senior practitioners wanting to refresh and challenge their engagement with best practice.

Participants will immerse themselves in best practice, and interact with the international Faculty, and Guest Faculty of 20 of the most senior practitioners across leading companies and industries from across Asia Pacific. They share first-hand experiences and insights, compelling case studies, and insights to how they manage their best practice teams.

Sessions include:

• The Evolution of the public affairs function – phases in the functional development

• Issues management foundations, tools and concepts

• Issues management systems

• Principles of stakeholder engagement

• Reputation stewardship and management

• The corporate narrative and organisational storytelling

• Internal communications and employee engagement, and the role of communication in effective workplace organization

• Good practice internal communication that works

• Development and role of the government relations function in large organisations

• Influencing government and regulators

• Media relations and the public affairs function

• Social and connected media and the corporation

• Community relations and managing risk

• Public affairs planning

• Trends and developments in function measurement

• Coalition and alliance formation and industry level public affairs

• Crisis management and communications

• Contemporary corporate responsibility

• Corporate community investment

• Harnessing and managing public affairs super trends: the next big things.

• Public affairs case studies and syndicate group activity are part of the curriculum also.

The Institute is a must for mid-level practitioners looking to shift their capability to best practice, and for senior practitioners wanting to refresh and challenge their engagement with best practice.

A LIMITED PLACES OFFERING.