Innovation and the emerging new role of internal communications

This module will examine how the internal communications discipline is evolving in Australia and internationally

Overview

IMPORTANT: All participants have received a reconfirmation of their registration and program details. If you are registered and have not received this information, please contact us by email info@accpa.com.au or on phone +61 2 8667 3087.

In Australia, across Asia Pacific, in North America, and in the UK, the internal communications discipline in corporations is evolving rapidly into a management function that is increasingly sharing and is accountable for more general organisational communications, including to external stakeholders. As a management function, some large entities no longer manage separate external and internal communications teams, but manage single stakeholder communication functions.

This module will examine:

  • the capabilities that will remain core to communicating with and engaging employees, including change management smarts, leadership communications, channel management and content production, and internal information and education campaigning - internal communications and reputation management;

  • culture, change management, productivity and the primacy of internal communications: why internal communications practitioners are leading change management;

  • trends and developments in strategy, content generation, and tools: what tools and platforms are working, what are not, and why?

  • how social media platforms and Apps are being used in the internal communications channel mix, how this is changing organisational communications, and how good and best practice entities are harnessing social media to deliver strategy;

  • the growing importance of internal communications interaction with corporate brand management and corporate reputation;

  • new developments in internal communications analytics to inform strategy and tactics, and measure success;

  • the primacy of flexibility - how to engage diverse employees with communications: what does “one size does not fit all” internal communications look like in a complex organisation?

    The module will be led by the Centre's Executive Director Wayne Burns, with contributions from Head of Internal Communication Guest Faculty Members Alistair Marshall from Coles Group, and Alana Steele from Transurban.

    This full day module is suitable for mid-level to senior practitioners.

    Limited places available - early registrations are encouraged.

    This module comprises five credit points (5) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).

    • Date:
    06 September 2018 Location:
    Melbourne

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    The Centre’s executive education programs are vendor free. Participation in Centre programs is for corporations and organisations with a dedicated and operating public affairs management function, and is not open to public relations or consultancy firms.

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