Overview

IMPORTANT: All participants have received a reconfirmation of their registration, and program details. If you are registered and have not received this information, please contact us by email info@accpa.com.au

This one-day professional development module has been developed for practitioners responsible for crisis communication planning and execution, and those wanting to build and sharpen their skills and expertise to a best practice standard.

The module will provide practical and hands-on examination of crisis communications strategy, tactics and tools through a lens of international best practice.

Delivered by the Centre's Executive Director Wayne Burns and senior practitioner Guest Faculty Catherine Cleary, Manager Corporate Engagement - Sydney Water, and Alexis Lindsay, Director Corporate Affairs - Scentre Group, the program will include practical and hands-on examination of crisis communications strategy, tactics and tools through a lens of international best practice.

The program will include case studies and insights to:

• differentiating between an issue and a crisis
• understanding the stages of a crisis and stakeholder expectations
• crisis communication planning, frameworks and tools
• best practice approaches to developing and executing crisis communications simulations
• stakeholder engagement and crisis communications
• new social and connected media opportunities (and threats) in contemporary crisis communications
• closing out a crisis
• assessing and reporting crisis communications performance
• staying ahead of new trends and developments in crisis communications.

This is a full-day accredited Centre for Corporate Public Affairs module, which upon completion earns the practitioner five professional development credit points, and certification that the module has been completed.