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Companies can appeal to workers and consumers with liberal messages
The Economist, Thursday 24th January (Print Edition), 27 January 2019 In an advertisement released in mid-January, Gillette, a razor company, achieved its 15 minutes of viral fame by taking a stand against ‘toxic masculinity’. Its gamble was that the free publicity that came from the controversy would offset any lost sales to men who were annoyed by the messaging of the ad. A similar bet worked for Nike last year...
adaptive leadership
Why people lose motivation - and what managers can do to help
Dan CableAs humans, we want to feel motivated and find meaning in our actions. It’s a part of our biology. In fact, a part of our brains called the seeking system creates the natural impulses to learn new skills and take on challenging but meaningful tasks. But what happens when employees lose motivation?
adaptive leadership
What position do you find yourself in?
Centre for Corporate Public Affairs, Vol. 23 No. 2, 24 December 2013Click here to download the December 2013 Centre for Corporate Public Affairs Newsletter (Member login for access)
adaptive leadership
Corporate public affairs and organisational change: towards a new positive model
Michael Lord, Vol. 17 No. 1, 01 January 2007Description of how a new positive model of public affairs should function from a presentation delivered by Michael Lord at the Centre's Annual Heads of Function and Senior Practitioners Roundtable in November 2006
adaptive leadership
Industry associations: adapt or die
Vol. 11 No. 1 2001, 01 March 2001
adaptive leadership
Industry associations: adapt or die
Vol. 1 No. 1 2001, 01 March 2001
adaptive leadership