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Where should your company start with GenAI?
Paul Baier, Jimmy Hexter, and John J. Sviokla, Harvard Business ReviewCompanies are struggling with where to start with generative AI. The authors’ case studies, based on their growing global community of over 3,000 GenAI practitioners, point to a new category of work, more precise and actionable than “knowledge work.” They call it WINS Work — the places where tasks, functions,...
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AI in Corporate Affairs: Start with the 3 Ps
Today, AI questions dominate communications circles. While the topics vacillate from efficiency to bias, what’s most evident is the lack of technical understanding or even curiosity. The overriding emotion is fear, which is never a good starting point.
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What smart companies know about integrating AI
Silvio Palumbo and David Edelman, Harvard Business ReviewAI has the power to gather, analyse, and utilize enormous volumes of individual customer data to achieve precision and scale in personalisation. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise....
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OpenAI will give local news millions to experiment with AI
Hanaa’ Tameez, NiemanLabIt used to be Facebook and Google doling out funds to local news publishers in an attempt to win them over. Now, OpenAI — the Microsoft-backed company behind AI chatbot ChatGPT — is the latest tech giant trying to woo publishers.
socio political environment
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How Artificial Intelligence could reinvent the communications industry
Marina Anderson, Forbes Communications CouncilWith the continuous improvement of AI, expert research shows that AI has the power to double yearly economic growth rates by 2035 and completely revolutionise how humans work, create, and communicate. It is poised to reinvent the entire communications industry and pave the way for better, more accessible human...
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