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15 key considerations for businesses when commenting on political or social matters
Centre for Corporate Public Affairs, Expert Panel, Forbes, June 30, 2020, 03 July 2020Traditionally, the rule of thumb for businesses when it came to political or social issues was to ignore them. However, as the world becomes more politically aware of situations that influence everyday life, socio-political issues have now become a major aspect of a company’s public relations effort. An expert panel from the Forbes Agency...
socio political environment
Corporations Need To Step Up To Real Social Responsibility
Centre for Corporate Public Affairs, Dr. Augustine Fou, Forbes, June 25, 2020 , 02 July 2020 With consumers being more ‘connected’ than ever before, social responsibility should be a cornerstone of any company’s corporate program. As the bar of good social responsibility is being raised higher, corporations will need to do more than just act in ‘socially responsible’ ways. Corporations will need to review their media spending,...
csr
We’re Entering the Age of Corporate Social Justice
Centre for Corporate Public Affairs, Lily Zheng, Harvard Business Review, June 15, 2020, 01 July 2020Companies with effective Corporate Social Responsibility (CSR) programs are more profitable than those without a CSR scheme, according to academic research. Consumers and stakeholders now want companies to see social good as a necessity, moving it beyond a mere marketing strategy. To do this, Lily Zheng, from Harvard Business Review, recommends...
corporate responsibility
csr
governance
Corporate America’s Work in Fighting Racism is Just Beginning
Centre for Corporate Public Affairs, Ella Washington, Harvard Business Review, June 9, 2020, 12 June 2020Ella Washington, an organisational psychologist at Georgetown University, argues that US private sector businesses have a big role to play in maintaining the fight for racial justice. Washington says that widespread protests should mark a shift in how companies and corporate leaders push for government policy changes, how they think about...
socio political environment
Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership
Centre for Corporate Public Affairs, Bree Hurst, The Conversation, June 4, 2020., 05 June 2020Brands supporting socio-political movements must embrace ‘political corporate social responsibility (or PCSR), according to Bree Hurst from the Queensland University of Technology Business School. Since corporations taking a stand on social issues is a relatively new phenomenon, this new form of corporate responsibility arises out of a wider...
advocacy
socio political environment
U.S. Businesses Must Take Meaningful Action Against Racism
Centre for Corporate Public Affairs, Laura Morgan Roberts & Ella F. Washington, Harvard Business Review, June 1, 2020, 28 May 2020The United States is in full-blown crisis as videos of racial violence and racist threats toward Black people in America flood social media channels, and public demonstrations against injustice are happening in at least 30 localities. During these non-violent protests, other parties have engaged in vandalism and looting; several cities are...
advocacy
socio political environment
Working Through COVID-19 Together
Centre for Corporate Public Affairs, 23 April 2020Rethinking Sustainability in the Middle of a Pandemic
socio political environment
governance
How ‘ordinary’ people became heroes during the bushfires
Centre for Corporate Public Affairs, Fiona Smith and the Ethics Alliance, Ethics, March 2, 2020, 23 February 2020The Australian bushfires which lasted for several months over the 2019-20 summer were an unforgettable reminder about what leadership in a crisis looks like, with “ordinary” people becoming the unforeseen heroes. Leadership can include “ordinary” people as many jumped into action, into their cars and boats as a means to protect their...
socio political environment
Facebook Needs Regulation to Win User Trust, Zuckerberg Says
Natalia Drozdiak, Bloomberg, Tuesday February 17, 2020, 28 January 2020Facebook is now pleading for governments to introduce new rules that will help it win back user trust after years of lobbying against any legislative efforts to impose new regulations. "If we don't create standards that people feel are legitimate, they won't trust institutions or technology," said Facebook's Chief Executive Officer Mark...
socio political environment
community relations
UK aviation industry vows new zero carbon by 2050
BBC News, Tuesday February 4, 2020, 22 January 2020 The United Kingdom’s aviation industry is pledging to reduce its net carbon emissions to zero by 2050. According to the industry group Sustainable Aviation, it said it will do this with cleaner engines, new fuels and planting trees. Under the plan, airlines can cut down pollution even as passenger numbers grow by an expected 70 per cent over the...
csr
corporate responsibility