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Value in stakeholder engagement
George Onisiforou Last week, the Centre hosted a practitioner breakfast meeting with prominent professor Ed Freeman, from the University of Virginia’s Darden School of Business. During the discussion that followed, Professor Freeman elaborated on his belief that stakeholder engagement should move away from tradeoffs between...
socio political environment
Spotlight on internal communications
George Onisiforou Our conversations with practitioners in Australia and Asia suggest that corporations have elevated the focus afforded to internal communications as a value creator for their business. Looking ahead, it is possible that internal communications will surpass the priority afforded to marketing/consumer communications as a...
socio political environment
Doing business in Asia
George Onisiforou The Centre and the US Public Affairs Council held their annual Roundtable for regional heads of function and senior public affairs/public relations practitioners on September 3 in Hong Kong. The Roundtable provides an opportunity for practitioners to meet and discuss challenges, issues and opportunities in the...
socio political environment
The rise of the supply chain
George Onisiforou A series of recent media analyses focuses on a rising number of employee protests relating to the working conditions in China and other Asia countries. Chinese workers, in particular, are demanding better wages and more humane working environments — especially the younger generation who is not willing to work long...
socio political environment
What is reputation?
George Onisiforou Often the worlds of academia and business interact to ‘drive’ what we call best practice. A recent article in the Corporate Reputation Review ‘A systematic review of the corporate reputation literature: Definition, measurement and theory’ examines how corporate reputation is defined in the academic...
socio political environment
Integration of communication and stakeholder engagement
George Onisiforou The Centre’s research in Australia verifies that companies, and especially multinational corporations, are integrating their stakeholder engagement and communication efforts within the public affairs management function. Our 2009 research of public affairs functions in Australia shows that most organisations have...
socio political environment
Issues framing in an economic downturn
George Onisiforou Centre members across Australia, New Zealand and Asia had the opportunity to listen to one of the leaders in thinking, advising and writing in issues management during yesterday’s ‘Issues framing: managing expectations in an economic downturn’ telesymposium. The speaker, Professor John F. Mahon of the Maine Business...
socio political environment
Integrated management function is in vogue
Wayne Burns Three quarters of companies in Australia manage an integrated Public Affairs function — arguably the highest rate of integration internationally. The Centre for Corporate Public Affairs' 2009 State of Public Affairs, to be released shortly, reports that 75 per cent of Australia's largest organisations have...
socio political environment
The best of times, the worst of times
Wayne Burns In ordinary times, stewarding corporate reputation can be a hard task. In extraordinary times – which the International Monetary Fund now calls a great recession – this effort can be leviathan. Witness the community angst about and media and political focus on corporate job losses, bonuses and remuneration during...
socio political environment
Everybody’s business
George Onisiforou It now seems that for those big organisations receiving taxpayer bailout money from governments, economic troubles are the least of their worries; these companies have become increasingly vulnerable to reputation crisis, which can produce an even harder blow to their business. The American International Group (AIG)...
socio political environment