Knowledge Centre

Social media in government relations

Daniel Arias The next big things in social media in government relations were identified by the Centre for Corporate Public Affairs in a recent webinar. Considering the reach of social media into modern public discourse, and how public issues are framed and develop through the issues cycle, the Centre has found there is...

socio political environment

Trends in Corporate Responsibility reporting

Daniel Arias Corporate responsibility reporting, if approached with deliberation and a view to tactical execution, can be used as an opportunity to identify and generate content that can engage a broad spectrum of an organisation’s stakeholders beyond those most interested in corporate responsibility performance indicators. ...

socio political environment

How to build a strategic narrative

Mark Bonchek, Harvard Business Review

A strategic narrative is a special kind of story. It says who you are as a company. Where you’ve been, where you are, and where you are going. How you believe value is created and what you value in relationships. Here's how you build one...

corporate narrative

Effectively managing up

Daniel Arias The Centre recently hosted a professional development webinar on good practices in managing up. The webinar was hosted by Centre Director Wayne Burns and Robert Hadler, former General Manager of Corporate Affairs at Coles Limited and NAB. The speakers accentuated the importance of maintaining amiable...

socio political environment

The Centre’s Top Five Public Affairs Predictions for 2016

Wayne Burns The start of a New Year turns many a businessperson’s mind to their career and business trajectory for the next 12 months. As we have done in past, the Centre has collated what it predicts will be some of the likely big developments in corporate public affairs 2016 (a summary of our 2015 Top Predictions is listed...

socio political environment

Centre for Corporate Public Affairs to probe corporate community investment in national research on ‘giving’

Wayne Burns I am excited to let you know that the most detailed contemporary research into business ‘giving’ in Australia – including corporate community investment – will be conducted by the Centre for Corporate Public Affairs as part of the Giving Australia 2015 report, commissioned by the Federal Government. The contract to...

socio political environment

Making strategy real – the Famous Five

Wayne Burns The road to implementing corporate public affairs strategy in the face of the constant headwinds of a dynamic business environment are littered with good intentions. The Centre’s 2015 State of Australian Public Affairs reports, encouragingly, that about 40 per cent of corporate public affairs management functions...

socio political environment

Tips for managing public affairs across borders

George Onisiforou The Centre recently held a webinar on good practices in managing international affairs across borders. The webinar profited from the insights offered by two guest speakers: Peter Eggleston, General Manager Policy, Government and Public Affairs, at Chevron Asia Pacific Exploration and Production, and Joe Fong, the...

socio political environment

Five trends in 2015 that will change public affairs

Wayne Burns Straight out of the starting blocks for 2015, we are sharing five trends the Centre has identified will be writ large in the corporate public affairs management function in 2015, and that we recommend you watch. These trends will affect how the public affairs function is managed, and how you and your colleagues...

socio political environment

Managing Public Affairs suppliers and agencies

George Onisiforou The Centre recently hosted a professional development webinar on good practices in managing public affairs suppliers and agencies. The webinar, led by Centre Director Wayne Burns, benefitted also from insights by two guest speakers: Lizzy Geremia, Head of Internal Communications at BUPA, and Brett Zarb, Group Media...

socio political environment