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Wayne Burns
An oft underestimated capability residing in the corporate public affairs function is project management.
Hardly among the most glamorous of business capabilities, good project management is a common characteristic across almost all of the best practice public affairs teams we have observed over many years. ...
George Onisiforou
A study by the US based Pew Research Centre challenges the perception of social media as a platform for dynamic political discussion and debate.
The study explored whether social media can produce different enough...
Wayne Burns, Director Centre for Corporate Public Affairs
China's micro blogging platform Sina Weibo, a phenomena whose echo chamber frequently targets foreign companies, often in campaigns and memes initiated by shady and commercially self interested bloggers (sometimes with opaque support of the State), is in a funk.
Weibo has fallen foul of the Chinese Communist Party...
Wayne Burns
Indian philosopher and the winner of the Nobel Prize for Literature, Rabindranath Tagore, last century mused: ‘Death is not extinguishing the light; it is only putting out the lamp because the dawn has come’.
Public Relations – ‘PR’ for both who deride and embrace it – is dead as a strategic management function in...
George Onisiforou
In its early stages, corporate social responsibility (CSR) was mainly about handing over cheques to charities. This is not currently the case, as CSR has evolved from mere philanthropy.
CSR is now seen more as a strategic opportunity than as an expense. Companies are addressing their social and environmental...
George Onisiforou
The most recent results of Edelman’s annual global survey reveal that although trust in institutions (government, business, NGOs and the media) has improved in the past year, trust in leaders, including CEOs, improved minimally.
The results show a serious crisis of confidence in leaders of both business and...
George Onisiforou
The Centre’s 2012 State of Australian Public Affairs research found that activities related to corporate responsibility are integrated into 65 per cent of Australian public affairs functions.
The most common of these activities include business and community partnerships (67%), community sponsorship (60%) and...
George Onisiforou
Results from our 2012 State of Public Affairs research show that public affairs functions in Australia predominantly gauge their performance by assessing external stakeholder perceptions and attitudes. Less functions measure their success based on the level of satisfaction of their internal customers.
That the...
George Onisiforou
Results from the Centre’s 2012 State of Australian Public Affairs survey show that many organisations are still not measuring their reputation amongst key stakeholders.
There has not been a great leap forward in respect to the proportion of organisations implementing structured internal systems to measure their...
George Onisiforou
Social media has become an accepted and important component of the public affairs function in Australia, as evidenced by the Centre’s latest survey of the function. Our recently completed State of Australian Public Affairs research found that:
• fifty nine per cent of respondent public affairs functions currently...