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TikTok launches jobs service for Gen Z
Sara Fischer, Axios, 11 May 2021TikTok is testing a tool for brands to recruit employees, positioning it as a recruitment vehicle. The pilot program is designed to help people find jobs on TikTok and connect with companies looking to find candidates. Users can post a TikTok video resume to the site rather than a traditional resume. The idea is for users to give an elevator...
corporate narrative
stakeholder
Patagonia shows corporate activism is simpler than it looks
Andrea Chang, Los Angeles Times, 09 May 2021Outdoor apparel retailer Patagonia has often found itself as the forefront of corporate activism. The company does not stay silent as part of being risk averse. Instead, it has managed to successfully mix business with activism throughout its 48-year history, its core business selling outdoor clothing is seemingly bolstered by its progressive...
advocacy
corporate narrative
AGL takes Greenpeace to court over use of its logo in ‘biggest climate polluter’ campaign
Lisa Cox, The Guardian, 08 May 2021Energy giant AGL has launched legal action against Greenpeace Australia Pacific over a campaign that targets the company as Australia’s biggest corporate greenhouse gas emitter. AGL has commenced proceedings in the Federal Court to have its logos removed from the campaign, alleging copyright infringement. Greenpeace Australia Pacific has...
socio political environment
corporate narrative
The power of storytelling: a cautionary tale
Future Tense Podcast, ABC, 02 May 2021In this episode of the Future Tense podcast, the panel discusses how stories, like opinions, have become a necessity of modern life. They investigate whether, when the story becomes the central device for much of our communication, we risk losing our sense of objective…
corporate narrative
How McDonald’s new Chief Global Impact Officer plans to execute the company’s ‘refreshed purpose’
Alicia Kelso, Forbes, 01 March 2021As part of McDonald’s "refreshed purpose to feed and foster communities," the company is focusing on responsibly sourced ingredients, driving climate action, connecting with communities, and increasing focus on equity. With that, the company’s new Chief Global Impact Officer has pledged to sourcing 100 per cent of packaging from renewable,...
corporate responsibility
csr
corporate narrative
Apple’s 2030 carbon-neutral pledge covers itself and suppliers
Leo Kelion, BBC, 22 July 2020Apple has announced that it pledges to become carbon neutral across its entire business and manufacturing supply chain by 2030. It looks to become 100 per cent renewable within ten years, reducing its current carbon footprint by a further 75 per cent before the 2030 deadline. This comes as the company also announced the creation of a consortium...
csr
corporate narrative
ASX governance council dumps ‘social licence to operate’ from guidance
Joanna Mather, Australian Financial Review, Thursday 28th February 2019, 28 February 2019Following a furore over political correctness, the phrase ‘social licence to operate’ has been dumped from updated guidance by the ASX Corporate Governance Council. All references to the term have been replaced with ‘reputation’ and ‘standing in the community’ in the fourth edition of the council’s principles and recommendations on best...
corporate reputation
corporate narrative
Gillette faces backlash and boycott over ‘#MeToo advert’
Michael Baggs, BBC News, Tuesday 15th January 2019, 15 January 2019A Gillette advertisement which references bullying, the #MeToo movement and toxic masculinity has split opnion online. The company’s short film plays on their famous slogan ‘the best a man can get’, replacing it with ‘the best men can be’. And while some have praised the message of the advert, others have declared they will boycott the razor...
socio political environment
corporate narrative
How to build a strategic narrative
Mark Bonchek, Harvard Business ReviewA strategic narrative is a special kind of story. It says who you are as a company. Where you’ve been, where you are, and where you are going. How you believe value is created and what you value in relationships. Here's how you build one...
corporate narrative