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Enter, stage left, cloud computing

George Onisiforou With all the hype surrounding social media it is easy to ignore other important technological developments that can have significant impact on a company’s operations and relationships with internal and external stakeholders. Enter, stage left, cloud computing. There are many reasons why cloud computing (the...

Priorities for public policy

George Onisiforou Participants at the Centre’s recent Head of Function and Senior Practitioner Roundtable had an opportunity to discuss the changing political climate and pressing policy issues. The recent election and instalment of the Gillard government has definitely certain ramifications. Practitioners concluded that the main...

Social media impact public affairs

George Onisiforou The Centre recently hosted its annual Heads of Function and Senior Practitioner Roundtable in Sydney. Doug Pinkham, president of the US Public Affairs Council, addressed participants during an insightful dinner speech and a presentation at the following day’s proceedings. Mr Pinkham identified trends that have most...

Value in stakeholder engagement

George Onisiforou Last week, the Centre hosted a practitioner breakfast meeting with prominent professor Ed Freeman, from the University of Virginia’s Darden School of Business. During the discussion that followed, Professor Freeman elaborated on his belief that stakeholder engagement should move away from tradeoffs between...

Spotlight on internal communications

George Onisiforou Our conversations with practitioners in Australia and Asia suggest that corporations have elevated the focus afforded to internal communications as a value creator for their business. Looking ahead, it is possible that internal communications will surpass the priority afforded to marketing/consumer communications as a...

Doing business in Asia

George Onisiforou The Centre and the US Public Affairs Council held their annual Roundtable for regional heads of function and senior public affairs/public relations practitioners on September 3 in Hong Kong. The Roundtable provides an opportunity for practitioners to meet and discuss challenges, issues and opportunities in the...

The rise of the supply chain

George Onisiforou A series of recent media analyses focuses on a rising number of employee protests relating to the working conditions in China and other Asia countries. Chinese workers, in particular, are demanding better wages and more humane working environments — especially the younger generation who is not willing to work long...

What is reputation?

George Onisiforou Often the worlds of academia and business interact to ‘drive’ what we call best practice. A recent article in the Corporate Reputation Review ‘A systematic review of the corporate reputation literature: Definition, measurement and theory’ examines how corporate reputation is defined in the academic...

Integration of communication and stakeholder engagement

George Onisiforou The Centre’s research in Australia verifies that companies, and especially multinational corporations, are integrating their stakeholder engagement and communication efforts within the public affairs management function. Our 2009 research of public affairs functions in Australia shows that most organisations have...

Issues framing in an economic downturn

George Onisiforou Centre members across Australia, New Zealand and Asia had the opportunity to listen to one of the leaders in thinking, advising and writing in issues management during yesterday’s ‘Issues framing: managing expectations in an economic downturn’ telesymposium. The speaker, Professor John F. Mahon of the Maine Business...