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PR is dead
Wayne Burns Indian philosopher and the winner of the Nobel Prize for Literature, Rabindranath Tagore, last century mused: ‘Death is not extinguishing the light; it is only putting out the lamp because the dawn has come’. Public Relations – ‘PR’ for both who deride and embrace it – is dead as a strategic management function in...
socio political environment
Is charity still part of corporate responsibility?
George Onisiforou In its early stages, corporate social responsibility (CSR) was mainly about handing over cheques to charities. This is not currently the case, as CSR has evolved from mere philanthropy. CSR is now seen more as a strategic opportunity than as an expense. Companies are addressing their social and environmental...
socio political environment
The dimmed lights of the CEO
George Onisiforou The most recent results of Edelman’s annual global survey reveal that although trust in institutions (government, business, NGOs and the media) has improved in the past year, trust in leaders, including CEOs, improved minimally. The results show a serious crisis of confidence in leaders of both business and...
socio political environment
The 2012 State of Australian Public Affairs series: A snapshot of activities relating to corporate responsiblity
George Onisiforou The Centre’s 2012 State of Australian Public Affairs research found that activities related to corporate responsibility are integrated into 65 per cent of Australian public affairs functions. The most common of these activities include business and community partnerships (67%), community sponsorship (60%) and...
socio political environment
The 2012 State of Australian Public Affairs series: Demonstrating the function’s value
George Onisiforou Results from our 2012 State of Public Affairs research show that public affairs functions in Australia predominantly gauge their performance by assessing external stakeholder perceptions and attitudes. Less functions measure their success based on the level of satisfaction of their internal customers. That the...
socio political environment
The 2012 State of Australian Public Affairs series: Reputation matters, but not to all
George Onisiforou Results from the Centre’s 2012 State of Australian Public Affairs survey show that many organisations are still not measuring their reputation amongst key stakeholders. There has not been a great leap forward in respect to the proportion of organisations implementing structured internal systems to measure their...
socio political environment
The 2012 State of Australian Public Affairs series: A social media world
George Onisiforou Social media has become an accepted and important component of the public affairs function in Australia, as evidenced by the Centre’s latest survey of the function. Our recently completed State of Australian Public Affairs research found that: • fifty nine per cent of respondent public affairs functions currently...
socio political environment
The 2012 State of Australian Public Affairs series: Going the distance
George Onisiforou Over the next few weeks we will highlight key insights from our recently completed State of Australian Public Affairs research. It is the eighth of its kind undertaken by Centre staff spanning a period of 20 years. The 2012 research found that the scope of activities currently undertaken by the function in Australia...
socio political environment
A unique battle for the US presidency
John F. Mahon The current battle for the Republican Presidential nomination is unique in several ways. First, there is a deeply divided fractionated Republican party between ultra conservatives, tea party supporters and moderated. The challenge for whomever wins the nomination is to hold on to the conservatives’ support and...
socio political environment
License to lead
George Onisiforou Edelman released the 2012 results of its annual Trust Barometer study this week, unveiling good news for the business world. The study consists of surveys of the general public in 25 countries, and focuses on perceptions about trust and credibility in business, government, NGO and media institutions. Globally,...
socio political environment