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Data-led innovation can help deliver sustainability for all stakeholders
Peter herweck, Harvard Business Review, 15 November 2021Shareholders, employees, and customers are holding business leaders accountable to actively respond to climate change. Consumers and companies are choosing to do business with organisations that advance sustainability, and digital solutions have an important role to play in helping businesses develop strategies to address this. Digital tools...
socio political environment
stakeholder
Consumers are wise to ‘woke washing’ but truly ‘transformative branding’ can still make a difference
Amanda Spry, Bernardo Figueiredo, Jessica Vredenburg, Joya Kemper & Lauren Gurrieri, The Conversation, 27 October 2021Businesses have a chequered history when it comes to engaging with societal problems, from self-serving “box ticking” corporate practices under the guise of social responsibility to shifting responsibility to consumers to make ethical choices. More recently, “woke washing” has seen brands promoting social issues without taking meaningful...
corporate narrative
stakeholder
More consumers are holding brands accountable to sustainability promises
Shawn Lim, The Drum, 16 August 2021More than 80 per cent of people agree that clearly demonstrating a commitment to sustainability adds value to a brand, with 79 per cent saying sustainable practices and commitments are an important consideration when making purchase decisions. Research by BBC News Global found that from 27 brands surveyed across three sectors, about half of...
measurement
stakeholder
Why younger workers want hybrid work the most
Lexi McMenamin, BBC, 03 August 2021The youngest employees in the workforce are being pulled in two different directions. On one hand, Gen Z leads the pack: they’re digital natives who seamlessly understand new productivity tools and processes. However, as some workers push to stay entirely remote for good, Gen Z is not leading the charge - instead, they’re among those looking...
socio political environment
stakeholder
McDonald’s has created a new team to focus on customer experiences
Alicia Kelso, ForbesMcDonald’s has created a new customer experience team as COVID-19 upends the way consumers engage with restaurants, bringing together four existing departments: global marketing, global restaurant development and restaurant solutions, data analytics, and digital customer engagement. This reflects how consumer...
stakeholder
Hybrid work: how to maximise your in-office days
Peter Rubinstein, BBC, 19 July 2021The hybrid model of work allows employees to retain the flexibility they have experienced working from home, and still have the kind of in-office contact with colleagues that strengthens teams and collaboration. Workers across the world are now starting to head back into office and beginning to trial this new way of working. Even though hybrid...
socio political environment
stakeholder
How Starbucks scales impact by listening to all the stakeholders in our shared future
Simon Mainwaring, Forbes, 07 July 2021Starbucks Corporation is the world’s largest coffeehouse chain. Celebrating its 50th year in business, it boasts 400,000 associates at more than 33,000 stores in over 80 countries. Yet in a culture where a common perception is “big is bad”, Starbucks has strategically managed to retain a reputation for a human-centric, community-minded, and...
stakeholder
Crafting a personal brand at work might feel contrived but it’s crucial to your success
This Working Life Podcast, ABC, 21 June 2021This episode of the ABC’s This Working Life podcast explores how to leverage your “brand,” or rather reputation, at work. Entrepreneur and author Dorie Clark, and researcher and executive coach Tom Loncar, discuss how to optimise your personal brand, leverage it for success, and the steps to take to kick off a career as an…
stakeholder
The future of the workplace: embracing change and fostering connectivity
Marino Mugayar-Baldocchi, Bill Schaninger & Kartik Sharma, McKinsey & Company, 21 June 2021COVID-19 has changed the workplace as we have known it. While the physical space still exists, the overall idea of what a workplace is needs to be reimagined. Organisations must address the changes wrought by the pandemic and the rapid pace of technological investment to enable remote and flexible work. In particular, organisations must take...
stakeholder
socio political environment
The search for purpose at work
McKinsey Podcasts, McKinsey & Company, 03 June 2021In this episode of The McKinsey Podcast, McKinsey employees, Naina Dhingra and Bill Schaninger, discuss work's role in giving people a sense of purpose. They also discuss new research from McKinsey, which reveals 85 per cent of people feel they have a purpose, but only 65 per cent can articulate that purpose. They also analyse...
stakeholder
socio political environment