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Mastering stakeholder engagement to drive business success
Dr. Gleb Tsipursky, ForbesStakeholder engagement is one of the more critical aspects of leadership. Stakeholders can be anyone from your frontline employees to suppliers to business partners, and your organisation’s relationship with them is dynamic and can change over time. There are many advantages to identifying and getting to know...
stakeholder
Building stakeholder trust in measures of sustainable performance
Matthew Falconer and Cécile Saint-Martin, Strategy+BusinessInvestors say they value a company’s data on sustainability almost as much as they value its financial data. They need to be able to trust it as much, too.
adaptive leadership
socio political environment
stakeholder
Why stakeholder capitalism has taken the spotlight
Lizzie O’Leary, Strategy+Business, 08 November 2022If you think the CEO agenda is jam-packed now, consider this: Richard Oldfield, PwC’s global markets leader, says that in a world in which trust is lacking, particularly in government, “employees are expecting business leaders to actually fill that trust gap, and they expect them to stand up for the ethical and...
stakeholder
socio political environment
Data-led innovation can help deliver sustainability for all stakeholders
Peter herweck, Harvard Business Review, 15 November 2021Shareholders, employees, and customers are holding business leaders accountable to actively respond to climate change. Consumers and companies are choosing to do business with organisations that advance sustainability, and digital solutions have an important role to play in helping businesses develop strategies to address this. Digital tools...
socio political environment
stakeholder
Consumers are wise to ‘woke washing’ but truly ‘transformative branding’ can still make a difference
Amanda Spry, Bernardo Figueiredo, Jessica Vredenburg, Joya Kemper & Lauren Gurrieri, The Conversation, 27 October 2021Businesses have a chequered history when it comes to engaging with societal problems, from self-serving “box ticking” corporate practices under the guise of social responsibility to shifting responsibility to consumers to make ethical choices. More recently, “woke washing” has seen brands promoting social issues without taking meaningful...
corporate narrative
stakeholder
More consumers are holding brands accountable to sustainability promises
Shawn Lim, The Drum, 16 August 2021More than 80 per cent of people agree that clearly demonstrating a commitment to sustainability adds value to a brand, with 79 per cent saying sustainable practices and commitments are an important consideration when making purchase decisions. Research by BBC News Global found that from 27 brands surveyed across three sectors, about half of...
measurement
stakeholder
Why younger workers want hybrid work the most
Lexi McMenamin, BBC, 03 August 2021The youngest employees in the workforce are being pulled in two different directions. On one hand, Gen Z leads the pack: they’re digital natives who seamlessly understand new productivity tools and processes. However, as some workers push to stay entirely remote for good, Gen Z is not leading the charge - instead, they’re among those looking...
socio political environment
stakeholder
McDonald’s has created a new team to focus on customer experiences
Alicia Kelso, ForbesMcDonald’s has created a new customer experience team as COVID-19 upends the way consumers engage with restaurants, bringing together four existing departments: global marketing, global restaurant development and restaurant solutions, data analytics, and digital customer engagement. This reflects how consumer...
stakeholder
Hybrid work: how to maximise your in-office days
Peter Rubinstein, BBC, 19 July 2021The hybrid model of work allows employees to retain the flexibility they have experienced working from home, and still have the kind of in-office contact with colleagues that strengthens teams and collaboration. Workers across the world are now starting to head back into office and beginning to trial this new way of working. Even though hybrid...
socio political environment
stakeholder
How Starbucks scales impact by listening to all the stakeholders in our shared future
Simon Mainwaring, Forbes, 07 July 2021Starbucks Corporation is the world’s largest coffeehouse chain. Celebrating its 50th year in business, it boasts 400,000 associates at more than 33,000 stores in over 80 countries. Yet in a culture where a common perception is “big is bad”, Starbucks has strategically managed to retain a reputation for a human-centric, community-minded, and...
stakeholder